“Hello, Therese Sjögran here! You know, I am the one who has played most football games for Sweden. I’ve got fun news! At KVD.se there are cars for everyone. If you buy a car before the end of May you can win a signed bicycle – by me!”
This add is very funny since it’s a lot of irony over what Swedish football star Zlatan Ibrahimovic said earlier this year. “…She can get a bicycle, signed by me…” when asked if Therese Sjögran wasn’t worth the same appreciation as Anders Svensson.
KVD was smart enough to use the brand of Therese Sjögran and to twist the situation into something fun. I hope this add will be a success!